Creating a Marketing Action Plan This is the last of the five-part series on how experts can craft a successful marketing plan with measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and part four was crafting a marketing strategy and fifth and …
Sales Funnels in Marketing An Expert Witness This is the fourth of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and now part four will start putting …
Self- Analysis This is the third of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis and now it is time to turn the uncomfortable spotlight around and analyze yourself. This is …
Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part – you have looked into the future and written your vision and mission to get there. Now, the next step in creating a …
Creating & Implementing an Expert Witness Marketing Plan (or anyone else selling a service) This is a part one of a five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You are an expert in a particular field and you have years of experience behind you. …
Originally published in the Washington Defense Trial Lawyer’s Defense News in Spring 2017. – here –
A very big thank you to Rhonda Laumann (http://www.thelaumannfirm.com/) and David LeMaster (http://www.hackettbeecher.com/david-a.-lemaster.html) for presenting on this topic. Here are the notes from that evening: Focus opinions in area of expertise. Opinions outside of expertise weakens opinion you were hired to provide. Give opinions based on the records and what you know about the examinee, …
Which of these things should not be found on Craiglist? Craigslist is not the place to advertise for experts. by Kristin Baldwin, the Baldwin Network Almost every day, I receive a Google Alert on the keyword “expert witness”. About once a week, a Craigslist ad for an expert appears on the alert. While most are …
