Expert Witness Marketing Plan – Part V

Creating a Marketing Action Plan This is the last of the five-part series on how experts can craft a successful marketing plan with measurable goals and accountability.  Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and part four was crafting a marketing strategy and fifth and […]

Expert Witness Marketing Plan – Part IV

Sales Funnels in Marketing An Expert Witness This is the fourth of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis, part three was self-analysis and now part four will start putting […]

Expert Witness Marketing Plan – Part III

Self- Analysis This is the third of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. Part one was creating the mission and vision, part two was competitor analysis and now it is time to turn the uncomfortable spotlight around and analyze yourself. This is […]

Expert Witness Marketing Plan – Part II

Competitor Analysis This is the second of the five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You have done the hard part – you have looked into the future and written your vision and mission to get there. Now, the next step in creating a […]

Expert Witness Marketing Plan – Part I

Creating & Implementing an Expert Witness Marketing Plan (or anyone else selling a service) This is a part one of a five-part series to help experts craft a successful marketing plan with ways of creating measurable goals and accountability. You are an expert in a particular field and you have years of experience behind you. […]